Astaxanthin has proven to be an extremely potent natural antioxidant. Studies have shown that astaxanthin's antioxidant activity may be up to one hundred times stronger than that of vitamin E. The primary use of astaxanthin today is as a colorant and antioxidant in the fish feed industry. However, due to its powerful antioxidant qualities, interest in the use of astaxanthin for its beneficial health effects in humans has continued to grow. Igene supplies natural Astaxanthin for a wide range of consumer ready health food supplements, and as a specialty ingredient for worldwide distribution.